Online Panel Quality

Online Panels: Science+Craft

OvationMR builds online panels for today’s business decision-making professionals. We recruit panel members from diverse sources and blend them methodically. This process produces continuity of sampling results and provides a broad representation for the markets that require examination.

• Online Targeted Advertising and
• Email Campaigns & Offline Campaigns

from quality data sources like:

• Social Media Sites
• Publishers and Affiliate Marketers
• Digital Market Place via Targeted Audiences
• Reward Sites, Shoppers Communities, & Loyalty Sites.
• Gaming Sites and Other Specialty Sites
• Online Service Providers

From here, we can start to build sample frames to match your project specifications for census-based sampling, targeted sampling, and convenience sampling on a global scale.

Once basic registration data is collected, the respondent can immediately start the online panel member validation & verification process. Depending on how a given respondent answers the Registration Form, it will trigger a 10 to 24 step validation process. The Consumer-Only panel participant steps, while thorough, are generally less intensive than the B2B online panel participant validation step process.

For Consumer Online Panels, we generally verify:

• Name | Address
• IP Geolocation
• Basic Demos | Principal Language

We use a variety of industry-standard tools to perform these panel quality checks. We use our own proprietary tools, including red herring marker questions, which are deployed as needed.

For B2B Online Panels, we have a more intensive approach which includes:

Getting to Know You

Once basic registration data is collected, the respondent can immediately start the online panel member validation & verification process. Depending on how a given respondent answers the Registration Form, it will trigger a 10 to 24 step validation process. The Consumer-Only panel participant steps, while thorough, are generally less intensive than the B2B online panel participant validation step process.

For Consumer Online Panels, we generally verify:

• Name | Address
• IP Geolocation
• Basic Demos | Principal Language

We use a variety of industry-standard tools to perform these panel quality checks. We use our own proprietary tools, including red herring marker questions, which are deployed as needed.

For B2B Online Panels, we have a more intensive approach which includes:

Getting to Know All About You

Having secured confidence in the relationship with the new participant, we are well on our way already to engaging them in their first survey.

Understanding more about the participant at this stage continues to be important to offer them surveys that are both relevant and interesting.

For example,

If we know that a given respondent has ailments that are rare and is willing to discuss them, that is useful to the community.

If we learn they work in a profession that is shaping policy and they are influencers, this is also useful to the community.

Panelist profiling is an ongoing process that further classifies online panel participants as they mature in the community.

As panelists continue to do more online surveys, we learn more about who they are and what shapes their views.

Data is collected from panel members regularly to update their profile on interests, conditions, habits, products, and services in a variety of areas:

Online Engagement Machine

In the end, people want to feel like they are part of something relevant in their lives and rewards them in a meaningful way.

Here is the big secret: Everyone doesn’t think the same way. But they have mostly the same traits. Remember, a $500.00 an hour CEO might not do a 20 Minute survey for $75.00 bucks, but she might do it for two movie tickets for her daughter and her friend to the right movie that costs $50.00.

The value proposition is higher for her since the value is not on her time but instead creating a quality, memorable experience for the child. In another example, a Corporate Landscaper might do a similar survey for 500 Points (because they like the points). It will get them to a threshold to download the $50 Amazon Gift Card immediately.

The key to incentivizing respondents to get quality data is understanding what they value in their day-to-day lives.

Remember:

• Create Great Online Surveys
• Profile, Target & Match Surveys to Participants (When Possible)
• Use Rewards Masterfully

We have created higher-quality alternative market research panels for you by planning great surveys and fantastic survey participants.