Notre-Dame: Still a Top Charitable Priority?
Americans want the billion dollars pledged to Notre Dame to be spent on cancer research or helping displaced refugees
How do Americans view the tragic fire and destruction of Notre Dame?
We recently conducted an online survey among participants from OvationMR’s North American market research panel ( N317). The research report shows that while Americans consider the cathedral an important landmark and significant location, donating priorities like cancer research and even global refugee relief trump the Notre-Dame disaster fund.
Over 7 in 10 Americans see Notre Dame as one of the most important buildings in western civilization.
| Do you believe the Notre Dame cathedral in Paris is one of the most important buildings in western civilization? | Total | Men | Women | Visited Great Cathedral | Did not Visit Cathedral |
| Yes | 71% | 67% | 75% | 80% | 68% |
| No | 29% | 33% | 25% | 20% | 32% |
Where have Americans visited around the world?
15% of Americans say they have visited Notre Dame, on par with the Washington National Cathedral and just ahead of Westminster Abbey in London and St. Peter’s Basilica in the Vatican.
| Which of the following places have you visited? | Total | Men | Women | Visited Great Cathedral | Did not Visit Cathedral |
| The Statue of Liberty | 37% | 39% | 36% | 67% | 24% |
| The Eiffel Tower | 20% | 23% | 18% | 52% | 6% |
| Notre-Dame Cathedral | 15% | 18% | 12% | 48% | 0% |
| Washington National Cathedral | 15% | 17% | 14% | 49% | 0% |
| Westminster Abbey | 12% | 11% | 14% | 40% | 0% |
| St. Peter’s Basilica | 10% | 11% | 9% | 32% | 0% |
| The Pantheon | 7% | 8% | 5% | 20% | 0% |
| The Parthenon | 6% | 7% | 6% | 14% | 3% |
| Sydney Opera House | 5% | 4% | 6% | 11% | 3% |
| St. Basil’s Cathedral | 1% | 0% | 1% | 2% | 0% |
| None of the above | 49% | 46% | 51% | 0% | 70% |
2 in 3 think the fire was caused by a construction accident.
| What do you think caused the fire at Notre Dame cathedral? | Total | Men | Women | Visited Great Cathedral | Did not Visit Cathedral |
| Construction accident | 68% | 70% | 65% | 77% | 63% |
| Deliberate sabotage | 32% | 30% | 35% | 23% | 37% |
3 in 4 want to see the historical items returned to Notre Dame after it is rebuilt.
| What should be done with the historical items that were saved from Notre Dame cathedral? | Total | Men | Women | Visited Great Cathedral | Did not Visit Cathedral |
| They should be returned to Notre Dame after it is rebuilt | 76% | 76% | 77% | 76% | 77% |
| They should be returned to the Vatican | 11% | 12% | 11% | 11% | 11% |
| They should go to museums around the world | 13% | 13% | 12% | 13% | 12% |
What are American views on giving to Notre Dame?
Despite concern about the church, more Americans want the billion dollars pledged to Notre Dame to be spent on cancer research or helping displaced refugees. Even those who have visited great cathedrals would prefer the money to go to other causes, albeit by a smaller margin.
| Which is a better use of 1 billion dollars in charitable donations? | Total | Men | Women | Visited Great Cathedral | Did not Visit Cathedral |
| Rebuilding Notre Dame cathedral | 38% | 38% | 38% | 40% | 37% |
| Helping displaced refugees around the world | 62% | 62% | 62% | 60% | 63% |
| Which is a better use of 1 billion dollars in charitable donations? | Total | Men | Women | Visited Great Cathedral | Did not Visit Cathedral |
| Rebuilding Notre Dame cathedral | 26% | 24% | 28% | 36% | 22% |
| Cancer research | 74% | 76% | 72% | 64% | 78% |
Only about 1 in 3 Americans think there should be an entry fee to see Notre Dame after rebuilding.
| After it is rebuilt, should there be an entry fee to see Notre Dame? | Total | Men | Women | Visited Great Cathedral | Did not Visit Cathedral |
| Yes | 34% | 32% | 35% | 39% | 32% |
| No | 66% | 68% | 65% | 61% | 68% |
OvationMR conducted 317 interviews among American adults (18+) in the United States. The margin of error is +/-5.5% at the 95th confidence interval and higher for subgroups.
Bart Borkosky is Chief Research Officer at OvationMR and is responsible for Online Panel and Online Sample Data Quality. He also consults with clients on sampling design for various types of online research campaigns and political polling.
Bart can be reached at bart.borkosky@ovationmr.com.
To learn more about OvationMR Business Traveler Panel solutions or our other Online Sampling and our online methodology for ensuring your success, you can visit Panel Quality & Recruitment or Download 2019 PanelBook or
contact us here: info@ovationmr.com.
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Bart Borkosky is Chief Research Officer of OvationMR and posts frequently on The Standard Ovation and other Industry Blogs.
OvationMR is a global provider of first-party data for those seeking solutions that require information for informed business decisions.
OvationMR is a leader in delivering insights and reliable results across a variety of industry sectors around the globe consistently for market research professionals and management consultants. Visit: https://www.ovationmr.com.
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