Market research is an important part of a business or marketing strategy. Learn more about what it is and the...
Techniques Articles
Do you have a question about any of our posts or can we answer a research question?
How Target Leveraged Data Analytics to Predict Customer Pregnancies
Predictive analytics refers to the use of data for forecasting purposes. It can be used to predict trends or...
Data Privacy in Market Research: Where Do You Stand?
By 2023, 65% of the world's population will have modern privacy regulations protecting personal data, compared...
Complete Guide on Weighting Survey Data
Guide to Weighting Survey Data: Pros and ConsIn this Article... Introduction What is weighting data?...
Survey Validation and Ensuring Congruity
Survey Question Development: How to Ensure CongruityIn this Article... Introduction Survey Question...
Customer Retention and Metrics You Should Track
The Quest for Improved Customer ExperienceIn this Article... Introduction What is customer...
10 Business Uses for Conjoint Analysis
Try conjoint analysis to optimize product offerings and gain market advantages over the...
The Guttman Scale: Definition and Basics
The Guttman scale is a unidimensional scaling technique used in surveys In this Article......
Customer Journey Mapping for Market Researchers
Mastering Customer Experience and The Steps Involved in Customer Journey MappingIn this Article......
Understanding Empirical Research
A Deep Dive into Understanding Empirical ResearchIn this Article... Introduction What is empirical...
Net Promoter Score
Net Promoter Score (NPS) - What Is It and Why Is It ImportantIn this Article... Introduction to Net...
Market Research Biases and How to Remove Them
9 Common Market Research BiasesThe Association of Qualitative Research based in the UK describes...
Resources
Calculators
Resources
Calculators
Visit Us:
- 101 Avenue of the Americas
- 9th Floor, Suite 908
- New York, NY 10013
