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Strategy Articles
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Strengthening the Backbone of Market Research: Supporting the Market Research Institute International
In today's fast-paced, digital-first world, where consumer behavior is ever-evolving and markets are continually...
Beyond Mobile Optimization: Mobile First Survey Design Tips
Mobile-first surveys will improve representation across target audiences because mobile device penetration and...
Qualitative Data Analysis and its Value for Businesses
Qualitative data analysis is the way to answer many questions surveys which can't be solved by...
How a Market Analysis Guides Your Market Research
Use a Market Analysis to Develop Your Business Insights ProgramIntroduction to Market Analysis...
Understanding Types of Research Design
A look at different types of research design, and how selecting one will depend on your insight...
How to Define and Analyze Your Target Market
Understanding your target market is crucial to your business successInside this Article... Location...
Improve Your Products with Data-Driven Design Thinking
To improve your products, leverage insights to create data-driven innovation How to improve your...
Top 5 Tech Trends for Market Researchers in 2022
Tech is leading market research in new ways and how 5 innovative tech trends will change the insights...
How to Successfully Optimize Your Business Strategy
Leverage market research to create a robust business strategy that will accelerate you to new...
9 Questions to Build a Strong Marketing Strategy
Leverage an effective marketing strategy for building a brand and healthy businessAn effective...
Top 20 Digital Political Campaign Tools for Winning
For marketing or political campaigns, it's important to choose the right digital toolsLike...