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How to Make the Most of Market Segmentation Research

Apr 27, 2023 | Human Resources, Marketing, Methodology, Qualitative, Quantitative, Research, Sampling, Strategy, Techniques

Market segmentation may uncover new options or groups of people your company has not yet targeted but may present...

How to Build a Successful Innovation Culture

Apr 23, 2023 | Human Resources, Marketing, Methodology, Qualitative, Quantitative, Research, Sampling, Strategy, Techniques

Innovation does not just happen, it has to become a continuous collaborative process across teams, business functions,...

6 Ways to Improve Customer-Brand Values Alignment

Mar 6, 2023 | Human Resources, Marketing, Methodology, Qualitative, Quantitative, Research, Sampling, Strategy, Techniques

A brand that achieves alignment with customer expectations can expand market share, reach new audiences, and retain...

Top 20 Digital Political Campaign Tools for Winning

Apr 27, 2019 | B2B Research, Education, Marketing, Research, Strategy, Techniques

For marketing or political campaigns, it's important to choose the right digital toolsLike...

Notre-Dame: Still a Top Charitable Priority?

Apr 23, 2019 | Consumer Panel, Research

Americans want the billion dollars pledged to Notre Dame to be spent on cancer research or helping...

Stay Ahead of Any Crisis with Brand Tracking

Apr 10, 2019 | B2B Panel, B2B Research, Research, Strategy

Why savvy businesses think about how to protect and rehabilitate their brand image How Important is...

Boeing Will Face A Skeptical Flying Public When It Fixes the 737 Max Jets

Apr 4, 2019 | Consumer Panel, Research

Travelers overwhelmingly believe the right decision was made to ground the 737 Max jets Online...

Teachers Online Research Full Report K-12

Mar 23, 2019 | B2B Panel, Education, Research

A recent look at K-12 teachers from OvationMR's online panel study of American teachersAmerican...

Global HR Research | Talent Acquisition Heart of the HR Function

Feb 27, 2019 | B2B Panel, Human Resources, Research

HR Professional Survey Where do HR professionals spend their time? Our recent HR research...

School Superintendent Arrested: Paying for a Student’s Medical Bills

Jan 28, 2019 | Consumer Panel, Research

School Superintendent Arrested For Using Her Health Insurance to Pay for an Uninsured Student’s Care...

Survey of US Voters on Issue of Government Shutdown

Jan 28, 2019 | Consumer Panel, Editorial, Research

Getting the target population right means more reliable research On December 22, 2018, during...

B2B Research Matters – Using Your Customer’s Language

Jan 23, 2019 | B2B Research, Editorial, Marketing, Research, Strategy

Customers search all solutions before contacting you - Your content should speak their languageWhat...

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