There are a number of survey software options to choose from. Learn how to make the right choice for your...
Research Articles
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The Intersection of Architecture and Market Research: A Study of B2B and B2C Dynamics
Architects are a key demographic for market researchers. Learn how both B2B and B2C sectors can take advantage...
The Role of the Insights Industry in a Democratic Society: Ensuring Free, Fair, and Impartial Elections
The insights industry plays an important role in the electoral process across democratic societies. Learn more...
Your Guide to Synthetic Respondents in Market Research
What are synthetic respondents and what do they mean for market research projects? Learn more in our latest...
Content Creators and Social Media Influencers in the Digital Economy
What does the state of influencer marketing look like in 2024? Discover how content creators and influencers...
Qualitative Market Research: The Complete 2023 Guide
Qualitative market research helps collect key non-numerical data for analysis. Learn the qualitative research...
The Importance of Demographic Survey Questions in Surveys
Learn why a foundational component of surveys is demographic questions, which enable you to understand the...
Generative AI in Qualitative Research: How to Ramp Up Your Insights
Leveraging generative AI in qualitative research can have a number of benefits. Discover how artificial...
Understanding Incidence Rate in Market Research
Incidence rate in market research is a powerful tool, shedding light on the feasibility, costs, and approaches...
Marketing to Gen Z: Who They Are & How They’re Different From Other Generations
Marketing to Gen Z can be a great way to expand your audience—you just need to figure out how to adjust your...
What is a Brand Awareness Study? A Market Researcher’s Insights
A brand awareness study can help you gauge how well your target audience is aware of your brand. Read below to...
Your Guide to Market Research: What It Is, Types, and Methods
Market research is an important part of a business or marketing strategy. Learn more about what it is and the...
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