A brand awareness study can help you gauge how well your target audience is aware of your brand. Read below to...
Methodology Articles
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Your Guide to Market Research: What It Is, Types, and Methods
Market research is an important part of a business or marketing strategy. Learn more about what it is and the...
How Target Leveraged Data Analytics to Predict Customer Pregnancies
Predictive analytics refers to the use of data for forecasting purposes. It can be used to predict trends or...
The Use Cases for Analytics
Analytics fit within descriptive, diagnostic, predictive, and prescriptive types and while each has its unique...
To DIY or Not to DIY: Is That the Question?
There are times when DIY research is a good solution and times when you need a managed research solution. So how do...
Linking Employee Compensation to CX
CX-linked compensation goes back to selecting the right CX metrics that influence employee behavior, then designing...
Poll vs. Survey – What are the Differences?
When conducting market research learn how these terms differ before deciding on your strategyIn this...
Market Research Methodology and Getting the Most Out of It
If you want to become a data and research-backed organization but don't know where to startIn this...
Statistical Analysis Methods for Market Research
Statistical analysis will take market research to the next levelIn this Article... Introduction What...
Weighting Survey Data II – Statistical Weighting Methods
Guide to Weighting Survey Data: Statistical Weighting MethodsIn this Article... Introduction Basic...
What is a Sampling Frame in Survey Research
Learn about sampling frames for surveys and why you need to know how to build them (or know people that...
Complete Guide on Weighting Survey Data
Guide to Weighting Survey Data: Pros and ConsIn this Article... Introduction What is weighting data?...
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