The Standard Ovation Blog
A practical and noted source for research methods, meetups, and more…
Your Guide to Synthetic Respondents in Market Research
What are synthetic respondents and what do they mean for market research projects? Learn more in our latest guide. Inside this Article......
Meeting the New Demands of Market Research
4 recommendations to prepare for meeting the future demands of the market research industryJanuary is when many market research experts try to predict what...
Market Research and Trendspotting: Five Tips
Trends are the intersection of markets and culture, and understanding that intersection helps brands better identify what the market will want in the...
Use Market Research to Improve Innovation
Meeting the customers' needs is the heart and soul of business. New product development should always keep this as its north star using market research to...
Does All Research Need To Be Agile?
Agile market research can be quicker and more affordable when executed well than traditional approachesAgile market research is usually cited as the ‘silver...
8 MR Trends to Watch For NOW
Emerging trends will impact how market research gets done, what we pay attention to, and the quality of insightsInnovation is the lifeblood of businesses....
What Value Should You Place on Your Customer?
Knowing which customers to focus on and invest in is essential to your efforts to create a healthy business.If you own a business, you're aware that one...
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