The Standard Ovation Blog
A practical and noted source for research methods, meetups, and more…
The Role of the Insights Industry in a Democratic Society: Ensuring Free, Fair, and Impartial Elections
The insights industry plays an important role in the electoral process across democratic societies. Learn more about their role and the challenges they face....
How to Build a Successful Innovation Culture
Innovation does not just happen, it has to become a continuous collaborative process across teams, business functions, and business networks that are a part of your culture...
6 Ways to Improve Customer-Brand Values Alignment
A brand that achieves alignment with customer expectations can expand market share, reach new audiences, and retain and delight existing customers ...
20 Market Research Tools for Gathering Actionable Insights
Make informed decisions with well-researched data. Take advantage of these 20 market research tools to get actionable insights Inside this...
Support Proactive Marketing with Proactive Market Research
Proactive marketing is possible only if marketers have proactive research delivering information about the future market environment and customers’ wants and needs ...
Three Steps to Improve DEI in Market Research
Diversity includes differences of gender, race, religion, sexual orientation, age, culture, and socioeconomic background and all of these contribute to an individual's unique...
Market Research Trends to Watch in 2023
The things customers care about and the ways we reach them have changed so abruptly that we’ve had to adapt in order to stay ahead in delivering next-level insights...
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