The Standard Ovation Blog
A practical and noted source for research methods, meetups, and more…
Qualitative Market Research: The Complete 2023 Guide
Qualitative market research helps collect key non-numerical data for analysis. Learn the qualitative research benefits, methods, and more. Inside...
Support Proactive Marketing with Proactive Market Research
Proactive marketing is possible only if marketers have proactive research delivering information about the future market environment and customers’ wants and needs ...
Three Steps to Improve DEI in Market Research
Diversity includes differences of gender, race, religion, sexual orientation, age, culture, and socioeconomic background and all of these contribute to an individual's unique...
Market Research Trends to Watch in 2023
The things customers care about and the ways we reach them have changed so abruptly that we’ve had to adapt in order to stay ahead in delivering next-level insights...
Meeting the New Demands of Market Research
4 recommendations to prepare for meeting the future demands of the market research industryJanuary is when many market research experts try to predict what...
Market Research and Trendspotting: Five Tips
Trends are the intersection of markets and culture, and understanding that intersection helps brands better identify what the market will want in the...
Use Market Research to Improve Innovation
Meeting the customers' needs is the heart and soul of business. New product development should always keep this as its north star using market research to...
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