The Standard Ovation Blog
A practical and noted source for research methods, meetups, and more…
Your Guide to Synthetic Respondents in Market Research
What are synthetic respondents and what do they mean for market research projects? Learn more in our latest guide. Inside this Article......
Understanding Conjoint Analysis: A Deep Dive into Market Research
By analyzing how customers value different features, you can optimize your product according to what's most attractive to them. Inside this...
Unlocking Insights with Numbers: An In-Depth Guide to Quantitative Market Research Services
Quantitative data allows businesses to conduct statistical analysis, spot trends, identify correlations, and make forecasts Inside this Article......
Tradesmen in Market Research: Shaping the Future of the Building and Construction Industry
Tradesmen are the architects of the tangible world. Their in-depth knowledge, hands-on experience, and practical skills make them invaluable contributors to the building...
Finding Opportunities in Adjacent Markets by Thinking Outside the Box
While expanding into adjacent markets is not without risk, you will leverage your business’s existing capabilities, competencies, and strengths with adjacent markets....
How AI Will Impact Market Research
AI is impacting and will continue to impact the Market Research industry. In fact, MR companies have been using AI for the past 10 years. ...
The Integral Role of Secondary Research in Market Analysis
One main focus of secondary research is to make your primary research step better by laying the groundwork for a better understanding of your marketplace, and principal...
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