The Standard Ovation Blog
A practical and noted source for research methods, meetups, and more…
Content Creators and Social Media Influencers in the Digital Economy
What does the state of influencer marketing look like in 2024? Discover how content creators and influencers are enmeshed in the digital economy....
What is a Sampling Frame in Survey Research
Learn about sampling frames for surveys and why you need to know how to build them (or know people that do)Inside this Article... Introduction: What is a...
Complete Guide on Weighting Survey Data
Research within the social sciences is developed, carried out, and interpreted a little differently than, let’s say, medicine. Quantifying human attributes, opinions, and behavior to measure them and infer conclusions required a shift from conventional research methodologies…
Survey Validation and Ensuring Congruity
Research within the social sciences is developed, carried out, and interpreted a little differently than, let’s say, medicine. Quantifying human attributes, opinions, and behavior to measure them and infer conclusions required a shift from conventional research methodologies…
Customer Retention and Metrics You Should Track
Research within the social sciences is developed, carried out, and interpreted a little differently than, let’s say, medicine. Quantifying human attributes, opinions, and behavior to measure them and infer conclusions required a shift from conventional research methodologies…
10 Business Uses for Conjoint Analysis
Conjoint Analysis, also called Discrete Choice Modeling is a research method and statistical technique used by researchers and marketers worldwide. It is a way to examine choices made by decision-makers based on various available features, pricing, and brands…
The Guttman Scale: Definition and Basics
Research within the social sciences is developed, carried out, and interpreted a little differently than, let’s say, medicine. Quantifying human attributes, opinions, and behavior to measure them and infer conclusions required a shift from conventional research methodologies…