The Standard Ovation Blog
A practical and noted source for research methods, meetups, and more…
Generative AI in Qualitative Research: How to Ramp Up Your Insights
Leveraging generative AI in qualitative research can have a number of benefits. Discover how artificial intelligence can help the world of market research....
Statistical Analysis Methods for Market Research
The power of data is not inherent as a data set is only as good as the analysis and insights. The right analysis methods can assist your business in extracting key information and trends from a pool of random data points that analysts can use to set short and long-term growth strategies…
Weighting Survey Data II – Statistical Weighting Methods
In the past, insight professionals adjusted datasets using a core set of demographics. This set included sex, age, race, ethnicity, geographic location, and education. Researchers would adjust any discrepancies occurring between the sample and the population of interest. Significant theoretical developments have increased the use of statistical weighting methods that consider various auxiliary variables for adjusting datasets…
What is a Sampling Frame in Survey Research
Learn about sampling frames for surveys and why you need to know how to build them (or know people that do)Inside this Article... Introduction: What is a...
Complete Guide on Weighting Survey Data
Research within the social sciences is developed, carried out, and interpreted a little differently than, let’s say, medicine. Quantifying human attributes, opinions, and behavior to measure them and infer conclusions required a shift from conventional research methodologies…
Survey Validation and Ensuring Congruity
Research within the social sciences is developed, carried out, and interpreted a little differently than, let’s say, medicine. Quantifying human attributes, opinions, and behavior to measure them and infer conclusions required a shift from conventional research methodologies…
Customer Retention and Metrics You Should Track
Research within the social sciences is developed, carried out, and interpreted a little differently than, let’s say, medicine. Quantifying human attributes, opinions, and behavior to measure them and infer conclusions required a shift from conventional research methodologies…
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