The Standard Ovation Blog
A practical and noted source for research methods, meetups, and more…
Navigating the Survey Software Maze: A Guide to Making the Right Choice for Marketing Research
There are a number of survey software options to choose from. Learn how to make the right choice for your marketing research. Inside this...
The Intersection of Architecture and Market Research: A Study of B2B and B2C Dynamics
Architects are a key demographic for market researchers. Learn how both B2B and B2C sectors can take advantage of this essential group. Inside...
The Role of the Insights Industry in a Democratic Society: Ensuring Free, Fair, and Impartial Elections
The insights industry plays an important role in the electoral process across democratic societies. Learn more about their role and the challenges they face....
Your Guide to Synthetic Respondents in Market Research
What are synthetic respondents and what do they mean for market research projects? Learn more in our latest guide. Inside this Article......
Content Creators and Social Media Influencers in the Digital Economy
What does the state of influencer marketing look like in 2024? Discover how content creators and influencers are enmeshed in the digital economy....
Qualitative Market Research: The Complete 2023 Guide
Qualitative market research helps collect key non-numerical data for analysis. Learn the qualitative research benefits, methods, and more. Inside...
The Importance of Demographic Survey Questions in Surveys
Learn why a foundational component of surveys is demographic questions, which enable you to understand the nature and characteristics of your respondents...
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